Many of you do not have a specialized education in the field of marketing, design and graphic systems, but every entrepreneur needs to advertise his product or services. Someone pays for the services of professional marketers and advertising agencies, while someone does not trust anyone and wants to develop a company leaflet, logo or advertising booklet on their own. Basically, if the company is young, it does not have enough funds to pay for the services of expensive well-known companies. In fact, there is nothing supernatural in this, and in most cases it benefits not only the head of the company, but also the company itself, which is advertised.
On the one hand, the head of the company will fully control the entire process, from the idea to the content of posters, because no one except him has a better idea of how he would like to advertise his services, what are his strengths product? What should you pay special attention to when creating a flyer, etc.? On the other hand, he will find out how hard this work is, he will feel from the inside all the subtleties and problems that every designer or customer faces. After this experience, he will look at these things with a completely different look.
Will he know how to create customized flyers? what are flyers? what size are the posters? What paper do you print flyers on? And many more such issues will be resolved.
For various reasons, in a certain period, each manager delegates the authority to create promotional materials to his subordinates. This necessarily happens, otherwise the company has very little chance of rapid development, which in turn turns into a complete lack of development of the company. But even after the director, who independently understood the intricacies and complexities of the process of creating flyers or flyers, transfers the function of developing and creating advertising to his subordinates, he will easily and with minimal waste of time set the terms of reference for their development. He will have an idea that the layout of flyers an hour before the start of the action is not worth doing, etc. After all, the most important thing in a sales leaflet is not only the appearance, but also the text itself, which should make a potential client not throw away the leaflet, but read the full content, light up and make a purchase.
How to compose the text of a leaflet or flyer?
The text of a flyer is perhaps the most important part in the process of creating a selling advertisement. The opinions of each person differ radically on this topic, but as far as we have practical experience in printing for more than 6 years, we will tell you our opinion, which has been developed in practice for many years.
- Leaflets should not contain too much text. This is not an abstract, and the client simply does not have much free time to read a huge number of characters.
- The color of the text should create the so-called contrast, in simple words, light orange letters should not be written on a yellow background
- The size of the text should be proportional to the size of the booklet and the amount of information it contains. If you have three huge words on half of your flyer and 1000 characters in small print on the other half, then no one will read it.
- The color of the text should match the theme of the leaflet. Bright and acid colors should not be used for products with the sale of lawyer services; in this case, strict colors and fonts will do. And for a beauty salon, it is quite possible to use a curly font and bright inscriptions, as one of our clients "VerviGlaz" says
- The location of information should be clear to a person. The reader should not think about where the sentence begins and how to correctly read the text scattered over the layout.
- The text and font should match the pictures, logo, or the general style of the layout.
- The text should not be very thin and small. You probably paid attention to leaflets that cannot be read without a lens, so we strongly do not recommend doing this.
- The text on the posters for sale should have several blocks:
- The informative block of leaflets. In this block, you must briefly describe information about the product or service being sold, and minimally describe the benefits that the client will receive if they buy the advertised product from you.
- Sale block or control block. This is perhaps the most basic block, which will be decisive for your customers that this particular thing needs to be bought from you, and not elsewhere. In the role of this text, there can be phrases like: Promotion, burning offer, super offer, only until the end of this week, do not miss your chance, guarantee of quality and the like. The main point is to gain the trust and desire of a potential client to buy from you.
- Contact block. In this section of the flyer, you must specify the contact details of your company. Practice shows that it makes no sense to indicate three types of mobile phones, several e-mail addresses, skype, viber, facebook and your other social pages. You can really indicate several telephones, preferably different operators, so that a person can choose the option that suits him, be sure to indicate e-mail, because we all live at a time when this type of communication is very much in demand. Why you should not insert all possible skypes, vibers, facebooks, etc. into the contact block. The answer is very simple and proven by special studies that 70% of buyers, if interested, will make a phone call, 25% of people who may not have time or have a simple clarifying question will write an email. And only 5% of people will enter, for example, the address of a Facebook page that looks like this long https://www.facebook.com/Printme.polygraphy . On the other hand, you will waste your managers' time and they will have to be distracted by phone calls, email, and additionally Skype, viber, whatsapp, facebook, instagram, twitter, etc. If you really want to post many options for your contacts, it is advisable to do this by inserting a QR code, which takes up minimal space and adds some seriousness to your flyer.
After you have composed the text of the flyer flyers, you need to design promotional flyers. This is also a very important step in creating a colorful, stylish leaflet.
How to design a leaflet? How to design a flyer?
This is a very difficult question that you will have to solve very often. But the most important advice in this matter is to have a clear idea of what you want to see as a result. If you make the layout yourself, it will help you decide on the background, the location of text blocks, color settings, etc. If you order the development of a layout from designers, then not only the speed of obtaining the desired result, but also the cost of constant changes in the layout by the designer depends on the correctness and completeness of the technical specifications. As a rule, all companies offer for a fixed price from two to three design options according to the terms of reference. And all other adjustments will be paid by you additionally and this will end up with the fact that you either do not have time to make advertising booklets on time, or ruin your relationship with the company that developed the layout for you. In this case, your budget will incur additional costs.
If you decide to develop a booklet design yourself, you first need to study requirements for layouts. Basically, the requirements for printing flyers for all printing houses are the same, so if you make a layout according to the requirements that are listed on our website, then your layout in 99% of printing houses or printing houses will be accepted without additional fees for adjusting the layout. We have already said that among the people who need advertising leaflets, the predominant number are not specialists in this direction. There are cases when, after an incorrect layout and, accordingly, after printing leaflets, the client does not get the result that he saw on the screen. If information on a leaflet is important for successful sales, then in order for the printer to print your order for a solid 5, you need to design booklets in accordance with the requirements. Someone thinks that the requirements for layouts are created in order to extract additional money from the client for "layout adjustments". But this is absolutely not true. For example, to print 100 A4 sheets for our printing industry, it takes 1 minute, while the company receives a load of equipment and payment in the amount of approximately 200-400 UAH. And if it is necessary to make changes to the layout, then the company receives equipment downtime, the designer’s time, the time spent on order approval, correspondence with the client, etc. while receiving up to 50 hryvnia for this work. Many firms, including us, are ready to work with significant discounts for advertising agencies only because they will not spend time on making and correcting layouts, and advertising agencies will do this in turn.
Design is mainly done through Photoshop or CorelDraw, these editors are the most flexible and easy to use. But no matter what program you use, you can always save your layout in PDF format, and the printing house will be able to either print from it, or transfer from PDF to PSD or from PDF to CDR or to the necessary other editors.
When making a design, you need to consider:
- Requirements for layouts from a printing house or printing house. This includes the color scheme, and the extension, and what size of the flyer you need to draw in order to get the desired result after printing.
- Take into account the theme of the flyer and select pictures accordingly for this theme. A very good result when a picture without text gives an understanding of what the company sells or offers.
- The color scheme should be matched to the theme of business cards or leaflets, it is imperative to follow a strict style for corporate business cards, but not necessarily severity, for example, for flyers for the sale of children's toys or business cards for a beauty salon.
- For products such as a banner or self-adhesive Oracal, which will be placed on the street, it is very important to make a minimum of information, maximize the font, and be sure to maintain contrast test and graphic information among themselves. For example, the brightest banner that will be noticeable from a distance is a yellow background and red letters, or a red background and white letters with a black shadow or stroke. It is very important that the brightness and saturation of the background image does not affect the readability of textual information.
- Very often we see layouts that do not match the seasons. For example, a pizzeria offers you its products in summer against the backdrop of autumn leaves or snowy winter, what feelings will this cause you? But if you advertise, for example, a tour to warm countries, then only a colorful and warm picture that a person sees in winter will already warm him and cheer him up.
Dear customers, here we have analyzed the main points that affect the quality of leaflet printing, the attractiveness, recognition and uniqueness of booklets. It is very important that you received practical, not theoretical advice from a company that has been printing printed products for more than six years. All our tips will help you get sales flyers, increase your company's income, actively develop and achieve higher and higher results. Of course, the success of your company depends largely on the qualities of the management staff, but each company will be successful only when it has reliable partners who will never let you down and fulfill even the most urgent and non-standard order.
Sooner or later, everyone has a question: Where can I order leaflet printing? Where to order printing? How to order leaflet printing? How much does it cost to print flyers? How to print posters?
Our company will be happy to help you make any order a reality, help you develop an individual layout of advertising leaflets, flyers or brochures. Our experts will always help with choosing the best printing method and adapting the layout to get the perfect print.
We provide services digital printing of leaflets, offset printing of flyers, risography, string photo printing, large format printing, ultraviolet printing, printing on cups, printing souvenirs. You can also count on us to produce any post-print services of your order.
Working with us, you will forever forget about broken orders and poor-quality printing. We print only on the equipment of the world's best manufacturers, only with original ink, we have duplicating equipment in case of breakdowns. For all printing products we give a quality guarantee!
