Among all existing printed materials of an advertising nature, corporate calendars can be considered one of the most versatile and effective for any company, regardless of its type of activity and type. Such a publication is less likely than others to end up in the dustbin after delivery. Unlike its other
"colleagues", it not only informs and promotes goods and services, but is also useful in the sense that it helps a person to always know and remember today's date.
Desk and wall office calendars with corporate elements - with a logo, company motto, designed in special colors - can be found in almost any organization. Some people like small pocket calendars that are easy to put in a pocket, cosmetic bag or purse. This is a functional and useful planning tool, which is almost never perceived by customers as originally advertising.
Features of exclusive calendar models
First of all, they will be a good and appropriate gift for any celebration or significant date. The recipient will be pleased, he will rejoice. Partners can be presented with desktop or quarterly options, and a VIP client or business partner should invest in something better and prettier, made of thick and durable paper.
Secondly, if you make such a surprise, you can transparently hint at a desire to resume past relationships. This is a great gift for a partner - he will hang it in his office or study, and every day he will remember who took care of his personal time.
Finally, this is a good handout for an exhibition or other event. It is a pity to throw it away, as it is definitely useful and certainly functional.
Types and features of calendars and their place in advertising
Branded products are produced in several varieties:
- Pocket. Inexpensive to produce, but very effective promotional tools. On the front of such a product there is information about the products and services that the company sells / provides. On the back is a standard grid with months, days of the week and numbers. The company's contacts are also written there.
- Desk top-mounted. Very often they are produced specifically for use in an office environment, as corporate products that are part of the overall style picture. Convenient, because they are always in front of your eyes.
- Wall branded. Often, these are tear-off models released in A3 format. They are distinguished by solid design, have a variety of colorful and original drawings.
Wall, in turn, are divided into two types - flip, and annual or quarterly.
There are also universal trio calendars, which are especially often ordered - all thanks to thoughtfulness, practicality and functionality. They are creative options on a cardboard substrate with special blocks (month, days of the week, numbers) attached to a spring with a spiegel. They are usually produced in large sizes, so they can be suitable for applying any contact, corporate information.
Wall-mounted flip options look more exclusive, so their production, as a rule, is always more expensive. Usually customers choose A3 or A2 formats, although recently preferences in this regard have become more diverse.
The wall calendars in the form of houses are quite practical and beautiful. At any moment they are in front of your eyes - especially in cases when you need to remember an important date or plan things for the future. The main thing is to create a design that is not straining, not too conspicuous. This is especially true for colors. All used shades should be normally perceived by the nervous system.
Pocket editions are a kind of promotional souvenirs. Since the format of such a publication is small, a special flight of imagination and creativity in preparing the layout for it will not work. But the logo and other corporate symbols must be used. It is important to think carefully about the placement of each design element so that you do not end up with a clutter of images.
When printing a calendar, you need to stick to the golden mean and take into account the size of the finished model. If this is a large wall, it is inappropriate to place a logo with text on the entire sheet. In order for a person to want to decorate a room with a product, it must not only contain important information, but also be pleasing to the eye. Therefore, a picture that attracts attention is required.
The image does not have to be directly related to the organization's activities. You can start from an interesting occasion, a significant date. The main thing is that everything looks stylish, and in appearance the concept completely coincides with the corporate strategy of the company.
